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Strategic Planning Using Balanced Scorecards Provides Many Benefits for Companies, Including:

- Improving focus on strategic objectives.

- Increasing coordination and communication among different departments and employees.

- Enhancing decision-making.

- Boosting employee engagement.

- Improving strategic performance.

Definition of Strategic Planning Using Balanced Scorecards

Strategic planning using balanced scorecards is a framework that links the company's vision and strategic mission with strategic goals, outcomes, and operational actions. The BSC framework uses four key perspectives to measure strategic performance, which are:

- Financial perspective: Focuses on achieving the organization's financial objectives.

- Internal perspective: Focuses on improving internal processes within the organization.

- Customer perspective: Focuses on meeting customer needs and expectations.

- Learning and growth perspective: Focuses on developing employees' skills and knowledge.

Objectives of Strategic Planning Using Balanced Scorecards

Strategic planning using balanced scorecards aims to achieve the following objectives:

- Translating the company's vision and strategic mission into measurable objectives and performance indicators.

- Ensuring alignment of strategic goals and outcomes with the company's vision and mission.

- Providing a framework for measuring strategic performance and evaluating progress.

- Improving coordination and communication among different departments and employees.

Benefits of Strategic Planning Using Balanced Scorecards